Course Description

Discover the tools and know-how to confidently sell, market to and serve the LGBTQ market, and learn how to avoid misgendering or displaying unconscious bias towards LGBTQ clients and customers. This inspirational, yet practical, online course addresses best practices to understand and interact with the LGBTQ+ community and support them while earning more business for yourself.

Bernadette Smith

Bernadette has spoken to thousands of professionals in virtually every industry and trained people from more than 20 countries on issues of LGBTQ sensitivity and inclusion.

Course curriculum

  • 1

    Understanding the "Community"

    • The Alphabet Soup

    • Trans 101

    • The Spectrum

    • Introducing Your New Customers

    • A Pronoun Problem

    • Misgendering Matters

    • ID issues

    • Pop Quiz
  • 2

    Business Development

    • Overview

    • Be Authentic

    • Pop Quiz

    • Inclusive Human Resources

    • Be an Advocate

    • Inclusive Marketing

    • Final Quiz

    • Practical Homework