Course Description

Discover the tools and know-how to confidently sell, market to and serve this emerging market, and learn how to avoid misgendering or displaying unconscious bias towards your LGBTQ guests. This inspirational, yet practical, course addresses best practices to understand and interact with the LGBTQ+ community, empower diverse team members, and create a profitable culture of inclusion.

Bernadette Smith

Bernadette has spoken to thousands of professionals in virtually every industry and trained people from more than 20 countries on issues of LGBTQ sensitivity and inclusion.

Course curriculum

  • 1

    Understanding the "Community"

    • The Alphabet Soup

    • Trans 101

    • The Spectrum

    • Introducing Your New Customers

    • A Pronoun Problem

    • Pop Quiz
  • 2

    The Laws that Impact LGBTQ

    • Pay Attention to Policies

    • Pop Quiz
  • 3

    Solutions and Best Practices

    • Registration and Pre-Event

    • This ID Is Me!

    • Misgendering Matters

    • Onsite Considerations

    • One Way...

    • Key Takeaways

    • Final Quiz

    • Practical Homweork